Over a dozen years of hands-on experience has shown me that successful creative calls for that "something extra" that takes the project beyond the concept and the design to the root of the problem - how to communicate the message effectively.
It involves something more than just artistic talent, it's more like an ability to grasp who the client is, what they are trying to say to their audience and what makes that audience stop, look and respond.
Some people might call it strategic thinking... I call it the "Heather Reece approach."
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Significant experience working with both clients and creative teams to form valuable and compelling communications for television, internet, and print.
My business management approach to all creative projects is strategic and thorough to ensure the greatest possible results.
Deep knowledge of design software and technology: Quark XPress, Adobe Creative Suite Design & Web.
“Heather Reece brings a unique perspective to any creative project she overseas. It’s a ‘marketing’ perspective! Refreshing and invaluable, Heather approaches all creative assignments with a great direct marketing background to make the finished communication work the way it needs to in order to be successful. She knows that good looking ads are not enough. The finished advertising must deliver orders or leads while at the same time upholding the underlying brand positioning. Heather is also flexible and works well in many different environments.”
“The thing about working with Heather Reece is that she makes you better at what you do. She makes you think. She makes you explain. She makes you look at things in a different way. And while she's doing that, she's also thinking and working very hard to figure out a way to make your audience stop, look and respond. Then she combines all that with a very high level of conceptual capability, artistic talent and technical savvy. And in the end, you've got a piece of communication that actually works.”
“Bottom Line - Results. That is what businesses will obtain with Heather Reece. Her creative expertise can be effective in all channels because she knows how to build a targeted, strategic creative campaign directed to the right audience. She is a full service agency without all of the overhead.”
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I'm fortunate to have set up shop in beautiful Southwest Florida. Living in the Sunshine State, I spend loads of time outdoors where a lot of my creative energy comes from. When faced with finding fresh ways to make people to stop, look, and respond to a marketing message, I often get my best ideas when I'm unplugged from the computer and away from my keyboard and mouse... (Honestly, the shower has always ranked as the best place for ideas to come to me).
Feel free to send me an email or call me so we can discuss all things creative.
Email: heather@heatherreece.com
Phone: (941) 320-9752
If you prefer that I contact you, please send me a message via email and be sure to include how you'd like me to connect with you.